Let’s Get Flexible In The PR Industry

Flexible working is crucial not only for working mums and dads, but the PR industry as a whole.

Technology has had such a massive impact on how we live, play, communicate, shop and think.
We spend much of our time at work talking about this, but another crucial thing technology has done is change the way we view work.
We are no longer tethered to our desks, especially in sectors like PR, where much of our work is focused on events, meeting people and communicating across a number of different platforms and channels.
Work, after all, is a thing you do, not a place you go.
With technology making flexible working such a valid option, surely it’s a no-brainer?
Sadly that’s not the case. According to Digital Mums, 7 in 10 UK employees would like flexible working but only 12 per cent have ever asked for it.
As a woman, with a job, and a small child, I was horrified to find out that 390,000 working mums experience negative and potentially discriminatory treatment at work each year, according to the Equality and Human Rights Commission.
It’s not just working mums that want (and need) flexible working to be taken seriously.
We shouldn’t forget that men, and people without children, or who’s children are grown up, need, want and deserve flexible working too.
The PR industry generally employs more women than men, but we frequently see a gender pay gap begin to emerge as we look at more senior PR roles.
So what’s happening to all our talented female PR leaders?
The stats seem to tell us we’re having families and then not being able to come back to work in a way that works for us.
Work/life balance is an elusive beast.
Flexible working for employees means we can get closer to achieving it, and for businesses can mean attracting and retaining the best talent. Having a child does not instantly reduce your abilities, desire or right to work, but it does mean a shift in commitments and priorities.
A progressive and collaborative attitude towards flexible working is crucial.
And that’s not just because it works for me personally, but also because as a parent and professional I think it’s important that we stop excluding people from work just because they have a family or other commitments.
Annabel Parkinson-Lee is an account director at CubanEight

Sane Sihiya Launches Her First Book “Uncensored Black Consciousness: The Return”

By Cue Sibiya

Sane Sihiya’s commitment in helping Africans understand and embrace their heritage in a progressive way, was demonstrated this past weekend when she successfully launched her long-awaited and self-published book titled “Uncensored Black Consciousness: The Return”. With the aim of discussing the impact of experiences such as Black pride, the land, racism, the media, and Black excellence – the launch did not disappoint in convening a platform for candid conversations.

Baradi Moletsane, a Communications Specialist and a Writer Extraordinaire, chaired the panel discussion. She kicked off the session by sharing detail on how apartheid and Black people segregation was formulated. She described the emphasis placed on the dignity of the human person and, in particular, the dignity of the Black person considering what the system of apartheid was intended to do: dehumanise Black people. Moletsane was also quick to point out that most Black people are increasingly directionless with a bigger risk of losing sight to the challenges that Black people are currently facing.

“If you look at our failures in standing up for ourselves in the corporate world, there is absolutely no doubt that the principles of Black Consciousness has been negated. That’s why this book is the perfect fountain from which all wisdom should flow in dealing with this problem. South Africans are not on an equal footing – we live in a decidedly unequal society, and although we have certain hard-won freedoms, the majority of our people (most of whom are black) are unable to access these freedoms because they are trapped in the vicious cycle of poverty,” said Moletsane.

Also forming part of the panel was Pakama Ngceni, a Black Consciousness Activist and former Journalist. She emphasised the fact that the celebration of Black excellence is not racially motivated; it is about a sense of self-worth which sees ordinary people of colour embracing their identity and viewing themselves in a glorious light.

“The issue of Black consciousness is even more loaded than I previously thought, all the more reason for us to have the discussion and unpack the issues, no matter how uncomfortable they may seem,” said Ngceni.

Commenting on how the media continues to side-line Black people, Thobile Hans, Activist and former Journalist, highlighted that the lack of racial diversity in media is rampant.

“Everyone should have characters or images they can relate to. It’s part of how we understand ourselves. Without equal representation, there are people who are not being heard or seen. In a nation and world as diverse and complex as ours, the last thing we want is to lose the stories of a large portion of our people,” said Hans – who then made reference to the book being launched that it gives a clear picture on how the media, in general, is not catering towards Black people.

The launch had numerous questions from a fascinated audience. Sihiya and the panel were able to respond to those questions smoothly. In her closing remarks, Sihiya asserted that she wrote the book for Black people to understand themselves.

“I believe that, through this book, Black Consciousness will reinvigorate the inherent agency of Black people that has been thwarted by apartheid and placed Black people at the centre of their liberation. I strongly believe that we should look up to Steve Biko who founded the Black Consciousness movement, urging young people to commit themselves to the fight against apartheid. My book is not a regurgitation of what’s already been said, if anything, my book – as captured in the title – is about returning to the heart of Black Consciousness,” said Sihiya.