By Justin Joffe Here at PR News, media relations is a daily focus. It’s not just one of the key beats that we report on and program events around—our media relations content also provides an opportunity for the rare conversation between editorial and comms, two different sides of the same media coin. Media Relations is also […]
By Justin Joffe ‘Tis the season for listicles. With every holiday party or cup of eggnog poured comes a treasure trove of lists recapping significant marketing and communications developments from the last year, along with predictions for 2019. Among them, Boston-based agency Pan Communications has shared a roundup of what 19 notable CMOs and influencers are expecting for […]
By Colleen Lutolf Programmatic advertising is not new, but as machine learning becomes more sophisticated, it is becoming a more important tool for social media marketers. But one thing standing in the way is of them harnessing the potential of programmatic is the process itself. And it’s an area in which social media marketers need to […]
