Public Eye Media has organised a series of Let’s Have It Out Debate on eNCA

Public Eye Media has organised a series of debates on eNCA on the show called Let’s Have It Out where various political parties, institutions and individuals fiercely debated many pertinent issues in our democratic country. The links below are for all those debates organised.


Objections Raised Regarding People Recommended for NYDA Board


Objections have been raised following the announcement of the seven names recommended by parliament’s Sub-Committee on Women, Youth and Persons with Disabilities, to serve on the board of the National Youth Development Agency or NYDA. Mr Matlala Setlhalogile, Senior Associate at Tutwa Consulting Group discusses the process and inefficiencies regarding the NYDA board recommendations.




20 August 2019


Former Deputy Chairperson of Independent Electoral Commission of South Africa (IEC), Mr Terry Tselane will on Saturday, 24 August 2019, officially launch the Institute of Elections Management Services in Africa (IEMSA). IEMSA is a one-stop shop rendering election management services. Its main responsibility is to provide support for election management bodies in the continent, offer strategic advice and to manage elections for institutions that require such services.

IEMSA’s board is constituted by people all over the continent who have successfully managed and administered elections either as chairpersons or chief electoral officers of the election management bodies in their respective countries.

The official launch will be preceded by the sitting of the executive board as well as a parallel session on democracy education of Grade 3 kids from Alexander township and Sandton local primary schools. IEMSA will also launch an exciting and innovative democracy education program using computer games to interest primary school kids on democracy and electoral processes.


Details of the event are as follows:

Date: Saturday, 24 August 2019

Time: 18h00 for 18h30

Venue: Holiday Inn, Rivonia Road, Sandton


Members of the media interested in attending the event should RSVP to Sibusiso Mtungwa at or 065 811 4567 by Friday, 23 August 2019 before 17h00.


For Media Enquiries:

Mr Sibusiso Mtungwa

065 811 4567

PR News Checklist: 7 Practices Of Every Good Media Relations Professional

By Justin Joffe

Here at PR News, media relations is a daily focus. It’s not just one of the key beats that we report on and program events around—our media relations content also provides an opportunity for the rare conversation between editorial and comms, two different sides of the same media coin.

Media Relations is also one of the few subjects that prompt communicators to listen to advice from the very reporters they’re pitching. That’s why we host our annual Media Relations Conference in D.C. every December. Here are some of the key takeaways from last month’s show at the historic National Press Club.

Pitch like a journalist

Most, if not all, PR pros have had some past experience as a journalist. When sending out pitches, recalling what caused you to open emails, and what caused you to scroll right past others, is a good thing to keep in mind while developing your media relations strategy.

Structure your press release like a hard news story in the ‘inverted pyramid’ style—the most important information, names and dates at the top, with less pressing but still relevant information further down. You’ll want to hyperlink to any attachments or superlative materials in the pitch, but don’t attach them as documents and *don’t* copy that information into the body of your email.

Read the reporters you are pitching, too—going back and looking at their clips from the past year will give you a window into what they specialize on within their beats. They may not cover personnel changes or new product announcements, and if you pitch those anyway, they will know you don’t really follow them closely.

Lean on trade reporters to communicate complicated issues quickly

In moments when you need to communicate to media quickly, a press release isn’t always the best move. Complicated issues around your industry don’t benefit from wordy explainers in general interest publications, and educating a general interest reporter on them can only slow down your outreach further.

Instead, target trade reporters who already know your industry. Not only will they have a style for communicating the complicated background context of your announcement, but they can diffuse potential crises or pain points by acting as a de-facto ‘expert source’ for your business/industry.

Treat emotional connections like the new press releases

There’s still much talk over whether or not the press release is ‘dead’—while many businesses rely heavily on them to push out new announcements, others have harnessed a social or PESO strategy that works around the traditional release to be more immediate, wide-reaching and effective.

Wherever you stand, all can agree that there’s no better way to get your organization’s perspective out there than having a vocal influencer or brand advocate in your court. We know that PR is all about building relationships, but that should extend to media and influencers beyond a superficial, quid pro quo exchange of favors. Getting to know someone with a platform connects your relationship to the work you do, and by extension, your brand. Don’t be afraid to get close to someone with a platform and an opinion.

Build out your brand voice ahead of a crisis

“When organizations make the mistake of considering communications as a ‘nice to have’ instead of a ‘must have’ is when you see things start to go really awry,” said Kaelan Hollon, VP of Communications at the Motion Picture Association of America. “Whenever communications is your afterthought, your entire brand narrative is an afterthought, too.”

Instead, she stresses that communications must be consistent with how your company reacts and its values. “And it’s not just issuing press releases,” she added, ” it’s considering what your digital channel strategy is. Let’s say, for instance, there’s an issue with a product and you have a Twitter channel that you only update once every two weeks with middling to poor content. Suddenly, when you may need to issue something proactively, the whole brand narrative looks off. You’ve not been consistently communicating a brand narrative through that channel, and now you need to say something publicly.”

Measure relevance as a KPI

“Think about relevance as a driver of reputation,” said Alan Chumley, managing director of communications analytics at W2O Group. Reputation matters because it drives shareholder values, but traditional definitions and offline measurement approaches (used on their own) are showing their age.

Relevance defines the intersection of what companies need to say, want to say and are saying online with what stakeholders want from the companies and are saying about them online. Relevance largely refers to mindshare, or share of attention, around what is timely and topical, interesting, genuine, bold or provocative, disruptive, or which stands out from the rest of media.

One big hack for measuring relevance is to focus on your CEO—find out what their goals around relevance are and measure your MR strategy against that.

Build out audience personas around your employees

Bill Phelps, VP of external communications at Lockheed Martin, stressed how integral crafting audience personas is to any truly effective PESO strategy. He also explained that audience personas don’t need to come exclusively through fictional characters. In the case of his brand, they actually first came through a writer.

“The writer who leads our online story program found that creating personas for our key audiences really affected her story selection,” said Phelps, “as well as the structure and tone of the stories. By selecting three ‘people’ for whom we were writing, our content improved and so did our results.”

Crowdsourcing prospective employee personas proved to be a good way to start this process, as it allowed readers to see what strong purpose Lockheed Martin employees have. “If a future engineer wants to use his or her talents to take on big challenges,” said Phelps, “such as putting people on Mars or advancing artificial intelligence,” their ambition might then make for a rich story about how Lockheed Martin is the perfect place for them to realize those goals.

Visuals make the tedious stuff more interesting

Amanda Miller, director of corporate communications at PayPal, learned that personal finance data is best shared with stakeholders not through verbose press releases or analyses, but visuals. And by focusing on visuals, PayPal also learned that not all data insights deserved to be illustrated.

“We learned to just share fewer,” said Miller. “Just because we have all this data and information doesn’t mean we have to use it all.”

“Part of the opportunity of being in the public communications function is being able to look at everything and say, ‘What is the most compelling data? What do I think will help our reporters tell a story about what’s happening, then package it up and ship it over?'”

By focusing on specific data points, PayPal learned not only to not overload the journalists they work with but to ensure that those journalists will apply the data insights to tell the story that PayPal is trying to tell.

CMOs And Influencers Share Their Top Predictions For 2019


‘Tis the season for listicles. With every holiday party or cup of eggnog poured comes a treasure trove of lists recapping significant marketing and communications developments from the last year, along with predictions for 2019.

Among them, Boston-based agency Pan Communications has shared a roundup of what 19 notable CMOs and influencers are expecting for their fields in 2019.

Here are some of the list’s top takeaways:

The customer service experience will become more crucial for marketers to humanize their brand

“Marketing will focus less on promotion, propaganda and persuasion and more on customer experience, culture and contribution to the business,” says Michael Brenner, CEO of Marketing Insiders and Part-Time CMO of Concurred. He adds that successful marketers can balance expectations with the C-suite, pushing back on tactical requests to create more content and campaigns while “creating content that helps buyers on their journey to solve a problem.”

Alicia Tillman, CMO of SAP, adds that if 2018 was about brands discovering their purpose, 2019 will be about turning that purpose into action. “Accountability will be the defining characteristic of successful ownership of brand purpose in the year ahead,” she says.

Other CMOs stressed that 2019 will see an increased emphasis on brand trust, the need for storytelling in order to influence buyers and a more people-friendly approach to marketing.

Brands with big ideas will have a competitive advantage

Bestselling author Carla Johnson says that while marketers have spent much of 2018 nailing technology and getting their metrics into place, 2019 should be an opportunity to apply those metrics to new ideas around how to connect with customers and prospects, how to recruit talent, and how to simplify doing business with clients. “[E]very great idea needs support inside a company before it can make it outside,” she says.

CloudBees VP of marketing Andre Pino adds that continuous marketing is meeting a continuous economy. “The economy is moving to a more continuous model where everyone is instantly connected, business is constantly changing and improving, and where automation creates a near seamless flow between ideas and capabilities,” he said.

Keeping up with digital means acknowledging new security risks on the horizon

Kimberly A. Whitler, a UVA professor at the Darden School of Business and Forbes contributor, predicts that providing a multi-industry experience is the key to CMO mobility in 2019.

“It used to be that, to have a successful career, marketers largely stayed in maybe one or two verticals,” she says. “The future C-level marketer will bounce from industry to industry, accumulating knowledge that can help build more valuable–and portable–expertise and a richer network that can be leveraged to solve business challenges.”

Among those challenges, notes Alex Binder, Mimecast SVP of Global Marketing, is the need for marketing leaders to demystify security for clients. “[I]t’s our job to inform customers and potential customers about today’s risks and help them understand the respective implications,” he says. “Overly technical jargon doesn’t cut it — there’s a need for short, easily-digestible and relatable content that highlights security issues.”

To the same point, Carol Meyers, CMO at Rapid7 says GDPR and the California Consumer Privacy Act of 2018 (that goes into effect in 2020) should give marketing leaders a renewed interest and stake in companies’ security policies and execution. “Now,” she says, “marketers are keen to ensure the vendors they do business with are GDPR compliant and want the same assurances from their own company.”

Check out the whole list here.

Three Things To Consider Before Going Programmatic On Social

By Colleen Lutolf

Programmatic advertising is not new, but as machine learning becomes more sophisticated, it is becoming a more important tool for social media marketers. But one thing standing in the way is of them harnessing the potential of programmatic is the process itself.

And it’s an area in which social media marketers need to get up to speed: by 2019 programmatic will account for 50 percent of all advertising, according to the Magna Global Programmatic Intelligence report, with the United States capturing 54 percent of the global programmatic market.

Magna attributes that growth to the multiple opportunities programmatic presents: a reduction in transaction costs, the ability to monetize a broader spectrum of digital media impressions and the opportunity to leverage consumer data at scale to improve the efficiency of ad campaigns.

“Programmatic, in general, offers advertisers, including on social, a lot of benefits,” said Susan Borst, vice president of mobile at IAB. And with approximately 70 percent of social media being consumed via mobile devices, “this is a mobile conversation, which dictates everything in terms of creative and what the consumer is expecting on a mobile device.”

Targeting has become so sophisticated that advertisers can provide a number of different headlines, images and texts as assets served up in real time based on a slew of criteria, Borst said.

Take a woman traveling to Seattle with rain in the forecast during her visit; she could be presented with an ad of a woman in Seattle wearing a raincoat. With social media platforms being treasure troves of data about their users, platforms are increasingly engaging marketers directly, effectively becoming demand-side platforms themselves.

But a lack of understanding about what programmatic is and how it works gets in the way of social media marketers leveraging the potential programmatic provides.

So first, some definitions you’ll want to become familiar with:

Supply-Side Platform (SSP): Another word for the publisher: a website or an app

Demand Side Platform (DSP): This is the advertiser (most likely you), or the buyer of inventory.

Exchange: Tech platform that conducts real-time auctions for advertising inventory. SSPs operate exchanges.

Bidder:  Tech platform that purchase inventory on ad exchanges. DSPs operate these.

Real-time Bidding (RTB): RTB allows an individual ad impression to be put up for bid in real-time through an on-the-spot auction, and provides the ability to serve adds to consumers directly based on their demographic, psychographic or behavioral attitudes.

Once you have a better understanding of the terms, you’ll need a strategy. Borst suggested social media marketers take these three steps before delving into programmatic advertising:

  1. Be very clear on what your strategy is. Period. “Define your creative strategy and objectives and stick to that because your plan could change significantly based on your objectives,” Borst said. If your objective is reach and awareness you may develop a completely different strategy than direct response, which attempts to drive the user through conversion.
  2. Evaluate your content solutions. “You want to understand your content options and, do you have content that already exists? And how do you want to distribute it? Stick to your original KPIs, so that if you are launching an awareness campaign, you may opt for shorter format at a higher frequency.
  3. Disclosure Compliance. Before you activate your campaign, ensure you are in compliance with any Federal Trade Commission disclosure requirements. Got to the FTC’s website to learn more.

Let’s Get Flexible In The PR Industry

Flexible working is crucial not only for working mums and dads, but the PR industry as a whole.

Technology has had such a massive impact on how we live, play, communicate, shop and think.
We spend much of our time at work talking about this, but another crucial thing technology has done is change the way we view work.
We are no longer tethered to our desks, especially in sectors like PR, where much of our work is focused on events, meeting people and communicating across a number of different platforms and channels.
Work, after all, is a thing you do, not a place you go.
With technology making flexible working such a valid option, surely it’s a no-brainer?
Sadly that’s not the case. According to Digital Mums, 7 in 10 UK employees would like flexible working but only 12 per cent have ever asked for it.
As a woman, with a job, and a small child, I was horrified to find out that 390,000 working mums experience negative and potentially discriminatory treatment at work each year, according to the Equality and Human Rights Commission.
It’s not just working mums that want (and need) flexible working to be taken seriously.
We shouldn’t forget that men, and people without children, or who’s children are grown up, need, want and deserve flexible working too.
The PR industry generally employs more women than men, but we frequently see a gender pay gap begin to emerge as we look at more senior PR roles.
So what’s happening to all our talented female PR leaders?
The stats seem to tell us we’re having families and then not being able to come back to work in a way that works for us.
Work/life balance is an elusive beast.
Flexible working for employees means we can get closer to achieving it, and for businesses can mean attracting and retaining the best talent. Having a child does not instantly reduce your abilities, desire or right to work, but it does mean a shift in commitments and priorities.
A progressive and collaborative attitude towards flexible working is crucial.
And that’s not just because it works for me personally, but also because as a parent and professional I think it’s important that we stop excluding people from work just because they have a family or other commitments.
Annabel Parkinson-Lee is an account director at CubanEight

Sane Sihiya Launches Her First Book “Uncensored Black Consciousness: The Return”

By Cue Sibiya

Sane Sihiya’s commitment in helping Africans understand and embrace their heritage in a progressive way, was demonstrated this past weekend when she successfully launched her long-awaited and self-published book titled “Uncensored Black Consciousness: The Return”. With the aim of discussing the impact of experiences such as Black pride, the land, racism, the media, and Black excellence – the launch did not disappoint in convening a platform for candid conversations.

Baradi Moletsane, a Communications Specialist and a Writer Extraordinaire, chaired the panel discussion. She kicked off the session by sharing detail on how apartheid and Black people segregation was formulated. She described the emphasis placed on the dignity of the human person and, in particular, the dignity of the Black person considering what the system of apartheid was intended to do: dehumanise Black people. Moletsane was also quick to point out that most Black people are increasingly directionless with a bigger risk of losing sight to the challenges that Black people are currently facing.

“If you look at our failures in standing up for ourselves in the corporate world, there is absolutely no doubt that the principles of Black Consciousness has been negated. That’s why this book is the perfect fountain from which all wisdom should flow in dealing with this problem. South Africans are not on an equal footing – we live in a decidedly unequal society, and although we have certain hard-won freedoms, the majority of our people (most of whom are black) are unable to access these freedoms because they are trapped in the vicious cycle of poverty,” said Moletsane.

Also forming part of the panel was Pakama Ngceni, a Black Consciousness Activist and former Journalist. She emphasised the fact that the celebration of Black excellence is not racially motivated; it is about a sense of self-worth which sees ordinary people of colour embracing their identity and viewing themselves in a glorious light.

“The issue of Black consciousness is even more loaded than I previously thought, all the more reason for us to have the discussion and unpack the issues, no matter how uncomfortable they may seem,” said Ngceni.

Commenting on how the media continues to side-line Black people, Thobile Hans, Activist and former Journalist, highlighted that the lack of racial diversity in media is rampant.

“Everyone should have characters or images they can relate to. It’s part of how we understand ourselves. Without equal representation, there are people who are not being heard or seen. In a nation and world as diverse and complex as ours, the last thing we want is to lose the stories of a large portion of our people,” said Hans – who then made reference to the book being launched that it gives a clear picture on how the media, in general, is not catering towards Black people.

The launch had numerous questions from a fascinated audience. Sihiya and the panel were able to respond to those questions smoothly. In her closing remarks, Sihiya asserted that she wrote the book for Black people to understand themselves.

“I believe that, through this book, Black Consciousness will reinvigorate the inherent agency of Black people that has been thwarted by apartheid and placed Black people at the centre of their liberation. I strongly believe that we should look up to Steve Biko who founded the Black Consciousness movement, urging young people to commit themselves to the fight against apartheid. My book is not a regurgitation of what’s already been said, if anything, my book – as captured in the title – is about returning to the heart of Black Consciousness,” said Sihiya.